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Thursday, 08 December 2011 01:40

Less Cloud Hype and More Cloud Wisdom at NetEvents EMEA Summit

Written by  NetEvents/Zonic PR
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The latest edition of the NetEvents EMEA Summit in Italy set the record straight about the cloud hype through an extensive
gathering of telecom leaders who discussed the cloud merits.  The hype around cloud computing is “deafening,” according to
Hype Cycle report from the Gartner Group. From multinational consulting firms and systems integrators down to freelance
consultants, they all claim a suite of cloud related services, and Gartner warns that such ”cloud washing” risks accelerating the
entire industry into a trough of disillusionment.

According to James Walker, Head of Global VPN Services, Tata Communications, the cloud is actually that wavy diagram that
we as vendors tend to put on whiteboards when we’re talking to customers. And there’s a multitude of sins that are hidden behind that wavy shape. “So you’ll get some illustrations of that wavy cloud shortly but we tend to talk about the network as obviously existing or obviously doing the service that it’s expected to do. But in fact there’s some quite serious challenges that we as carriers are starting to face about how to link together all these various platforms whether it’s private
cloud or public cloud,” he added.

Walker was clear that the cloud brings a variety of opportunities but it also brings a number of challenges. “I think the opportunities are ones that we as an industry are very focused on because it looks like there’s money attached to it hopefully. But there’s also a significant number of challenges and particularly it’s a challenge of bringing technology and networking platforms and data centers and indeed whole concepts that were originally expected to do something different and changing those to actually deliver cloud services,”  commented Walker.

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“So a lot of the data centers that were built originally to deliver networking-style services and then perhaps some web servers and all that kind of thing were built to a relatively small scale. Suddenly the cloud says I need thousands of servers to support my operation. And those thousands of servers may be physically located in one location or they may be spread all over the world. And that starts to create some quite significant issues. Nowadays there’s a big concern about the amount of power that’s all going to suck because that can be a very considerable cost, in some cases up to 60% of the cost of a data centre over its lifetime is coming purely out of power costs.”

“For me the fundamental problems of what is needed to support the cloud is you need a fundamentally scalable and performing network fabric that is very flexible that joins together your various data centers. We’re starting to - after going through many years of seeing network as being dumb pipes and relatively straightforward and IT as being awfully complicated and applications and all of that sort of thing we’re now starting to see a shift back from these major cloud service providers into saying well actually the networking piece is the most difficult thing I have. The concept of how to scale an application to very large footprints is more or less wellknown but the concept of how to link all of that together and the actual places that distribute that information together is becoming an extremely big problem for them,” concluded Walker.

MEF’s 10th Anniversary

At the summit, MEF presented an impressive set of market data and predictions for further growth in carrier ethernet (CE) equipment and services. Having just celebrated its 10th anniversary, the MEF continues to gain momentum through its increasing membership and other initiatives, including an expansion of its successful certification program to include MEF – CECP’s – Carrier Ethernet Certified Professionals important new standards work in the areas of access services and 4G
mobile backhaul. MEF’s strategy for fully enabling carrier ethernet to support private cloud computing also forms a major component of MEF’s current work plans. MEF Global Marketing Co-chair, Phil Tilley, quoted Vertical Systems Group’s confirmation that the worldwide market for business ethernet services is on target to reach $44.3B by 2015 with doubledigit
global growth despite recent economic uncertainty. Vertical also noted that 2011 marks two key tipping points in the carrier
ethernet market. “Cloud networking – both to enable cloud services and to provide access to them – is a significant market opportunity that will continue to fuel service provider and enterprise adoption of ethernet services.” Supporting this opportunity, MEF is working in cooperation with other standards associations in developing educational materials for the use
of carrier ethernet for cloud and, more broadly, contemplating technical work to develop a more “Dynamic, Responsive Ethernet” with cloud being the first major application,” said Kevin Vachon, MEF COO quoting Frost & Sullivan.

Vachon outlined the evolution of the MEF’s popular certification program through the addition of a Carrier Ethernet Professional Certificate to validate expertise, skills and knowledge of carrier ethernet technologies, standards, services and applications. The first level, MEF CECP, is already being awarded to individuals on the basis of an examination covering the fundamentals of carrier ethernet services, providing a widely recognized benchmark for customer credibility and career
advancement.

Data Centers and Cloud

“From an infrastructure perspective we see historically a lot of users will put servers in sub-optimal locations. You’re
trying to drive efficiency through cloud computing, yet you’re putting these servers in a Tier 1 city in a very expensive region and where there’s a high impact to the environment. So we think that to really optimize cloud computing the underlying basic infrastructure needs to be optimized as well and we think that’s been a mistake thus far. Maybe I shouldn’t say mistake
but I think in this rush to bring a cloud product to market there really has not been an opportunity such as Verne Global’s campus where you can really have all these attributes in the one location to optimize efficiency,” commented Jeff Monroe CEO, Verne Global.

Future Wireless in the Cloud

“For us the delivery of a service over the cloud is really just to ensure that you’re getting a consistent fully malleable solution being able to be delivered. So whether that’s the cloud or whether it is just delivered in the traditional manner for us it shouldn’t make too much difference, but cloud is the topic that people are talking about and we have to be capable and prepared to have those conversations and prove our worth in that market space,” said Sean Larner, Xirrus’ Vice President,
EMEA Sales.

When asked about the future of wireless in the cloud. Larner said, “I still struggle with the cloud not delivering what it’s supposed to have delivered to date, so our professed view about the future of wireless in the cloud is we find it; we found it wonderful when Google bought Motorola and when they bought their unified communications. We found it wonderful when Motorola sold off the rest of their wireless business to a venture company to go and do wonderful things with it.”

“Anything that sits in the cloud, any application that sits in the cloud, any application that sits in the cloud and wants to be
connected to or accessed to by a wireless device is our sweet spot and will only help to spread the word of wireless broader than it is today. So the density issues that we are seeing, the coverage issues that we are seeing, the amount of data that’s being pushed up there has to be managed effectively and we think that wireless is the way to do that,” concluded Larner.


 

Last modified on Wednesday, 14 December 2011 00:44

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